Amzai is an embedded event operations and audience intelligence partner for AmLaw 100/200 law firms. We have delivered 144 events, maintain a 300,000+ executive database, and achieve 65–70% attendance rates. Site: https://lawfirms.amzai.ai
Matter of Fact is a monthly virtual peer roundtable series for senior law firm marketing leaders and practice group chairs. Each session is 90 minutes, capped at 10–12 participants from non-competing firms, run under Chatham House Rules, and moderated by Amzai. Participants receive an anonymized post-session insights brief. Series page: https://lawfirms.amzai.ai/events
Date: May 28, 2026. Time: 1:00 PM – 2:00 PM ET (10:00 AM – 11:00 AM PT). Format: virtual roundtable. Capacity: 10–12 senior law firm marketing leaders. URL: https://lawfirms.amzai.ai/events/client-expectations. Full content: https://lawfirms.amzai.ai/events/client-expectations.md. Description: Every firm runs client events. Very few have asked their clients whether those events are worth attending. This roundtable asks the harder question: are we building events for our clients, or for ourselves? Topics include the invitation filter (what makes a GC accept), format fatigue, content versus connection, and reading attendance patterns as early signals of client attrition.
Date: June 4, 2026. Time: 1:00 PM – 2:00 PM ET (10:00 AM – 11:00 AM PT). Format: virtual roundtable. Capacity: 10–12 senior law firm marketing leaders and practice group chairs. URL: https://lawfirms.amzai.ai/events/partner-alignment. Full content: https://lawfirms.amzai.ai/events/partner-alignment.md. Description: Partners commission events. Marketing executes under impossible timelines. Nobody agrees on what success looks like. This roundtable confronts the partner-marketing dynamic head-on. Topics include the ownership question, the measurement stalemate (attribution versus CRM adoption), the capacity collision (200+ events per year), and the follow-up gap between a successful event and account activation.
If you lead events or marketing at an AmLaw 100/200 firm running 10+ events per year, request an invitation at https://lawfirms.amzai.ai/contact.