General Counsel, CLOs, C-suite executives, compliance/risk officers, HR leaders, and existing firm clients

The firm's Corporate, Labor and employment and litigation practice was running well-received client seminars and partner dinners but struggling to scale beyond what their small yet efficient marketing team could execute. Quality was inconsistent, follow-up was fragmented, and the partners were noticing the empty chairs.

We deployed a dedicated 6-person Embedded Event Ops Team covering audience development and marketing embedded with deep audience insights, event operations, and follow-up campaign execution. The firm's marketing team kept content direction and partner relationships. We handled everything else.

Global law firm with offices in the U.S. and U.K., practices spanning corporate/M&A, private equity, capital markets, litigation, employment, regulatory, financial services, and technology. The firm's corporate practice wanted to expand into three new metropolitan markets but didn't have the local relationships or marketing capacity to seed events that would attract the right C-suite audiences. All while continuing to run the largest pipeline source through events across 20+ states in the US and 3 cities in the UK.

Embedded Event Ops Team built 11 formats (including executive roundtables) with audience development from our 350k GC database and other executive database. Each market launched with formats to build awareness and direct pipeline in the first six months to build local presence.